Aim Higher or Diversify – Burna Boy Advises Artistes on Longevity and Legacy
Grammy-winning Nigerian artist Burna Boy has urged African musicians to aim beyond fame and explore other business ventures alongside their music careers. The statement, which has gone viral, is sparking conversations across the continent about sustainability in the creative industry.
Lagos, Nigeria – Renowned Afrobeats star Burna Boy has offered a word of advice to fellow musicians, encouraging them to aim higher and build multiple income streams beyond music.
Speaking in a recent interview, Burna Boy — known for his global success and strong Pan-African identity — stressed the importance of financial intelligence and long-term planning for creatives in the music industry.
"Music is powerful, but don’t let it be your only power," he said. "The truth is, every artiste should have something else going on. Open a business. Build a brand. Think long term."
His comments come at a time when many African artistes are exploring brand partnerships, tech ventures, clothing lines, and real estate as ways of creating financial security and leaving lasting legacies.
Burna Boy, who has invested in fashion and tech, used himself as an example of how one can leverage fame to create opportunities beyond the stage. He highlighted that relying solely on music income can be risky due to the unpredictable nature of the entertainment industry.
Fans and industry players across Ghana, Nigeria, and beyond have welcomed the advice, calling it a timely reminder amid rising interest in artist branding and entrepreneurship.
✅ Conclusion:
Burna Boy’s advice echoes a growing trend in the African entertainment space: music is just the beginning. For young artistes looking to build empires, diversification is no longer optional — it’s essential.
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