Ghanaian movie industry wasting talent – Gloria Sarfo

Ghanaian Movie Industry Wasting Talent – Gloria Sarfo

Celebrated Ghanaian actress Gloria Sarfo has strongly criticized the state of the local film industry, accusing stakeholders of failing to harness and develop the country’s abundant creative talent.

Speaking in a candid interview on a local media platform, Sarfo expressed deep frustration over what she described as the industry's inability to create sustainable opportunities for actors, directors, and creatives — despite the vast pool of talent available in Ghana.

“Ghana is full of amazing talent. We have actors, writers, and filmmakers who can compete globally, but sadly, our industry is wasting them,” she lamented.

A Plea for Reform and Investment

Gloria Sarfo, known for her roles in both Kumawood and Ghallywood productions, called for urgent reforms and strategic investment in the sector. She cited inconsistent production standards, lack of funding, poor distribution systems, and weak promotion as major challenges stifling the growth of Ghanaian cinema.

“We need a well-structured industry that supports both mainstream and upcoming talents. If Nigeria can do it, why can’t we?”

Her comments come amid renewed calls for government and private sector involvement in reviving the once-thriving film scene, which has declined in visibility and output in recent years.

Frustration Shared Across the Industry

Sarfo’s concerns echo the sentiments of several actors, producers, and directors who have long complained about neglect, limited resources, and lack of vision among key players in Ghana’s creative arts ecosystem.

Many creatives are now turning to YouTube, social media skits, and personal channels to showcase their talent — a move that, while empowering, highlights the absence of strong institutional support.

Calls for Collaboration and Leadership

Gloria Sarfo urged for unity among creatives and stakeholders, stressing that only a collaborative effort could salvage the industry.

“We need a leadership that understands the business of film, that values talent, and that’s ready to push Ghanaian stories beyond our borders.”

She also appealed to policymakers to prioritize the arts sector as a tool for economic development and cultural promotion.

Conclusion

Gloria Sarfo’s remarks serve as a wake-up call to all involved in Ghana’s film industry. As other African countries like Nigeria and South Africa continue to expand their entertainment markets, Ghana risks being left behind unless decisive action is taken to support, invest in, and promote its homegrown talent.

The question now remains: will the right people listen?