Joy FM’s Edem Knight-Tay joins UMB as Head of Corporate Communication

Edem Knight‑Tay’s appointment as UMB’s Head of Corporate Communication brings her seasoned media expertise to the financial sector. As she shifts from steering top radio programmes to driving corporate storytelling, this move is a strategic fit for both Knight‑Tay and UMB—and a strong statement about the growing intersection of media and finance in Ghana.

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Jul 9, 2025 - 12:27

Joy FM’s Edem Knight-Tay joins UMB as Head of Corporate Communication

Accra, Ghana – July 9, 2025 – Joy FM’s veteran broadcaster and media executive, Edem Knight‑Tay, has taken on a new challenge as she transitions into the corporate world. She has been appointed Head of Corporate Communication at Universal Merchant Bank (UMB), marking a significant milestone in her professional journey.

???? From Airwaves to Corporate Leadership

Edem Knight‑Tay previously played a pivotal role at Joy 99.7 FM, where she served as the Programmes Manager—overseeing content production for flagship shows such as Drive Time, which won the CIMG Radio Programme of the Year award in 2015 Her expertise in broadcast programming and audience engagement was instrumental in maintaining the station's status as a leader in Ghanaian radio.

???? Leading UMB’s Communication Strategy

At UMB, Knight‑Tay will helm the bank’s communications team, positioning the bank’s brand narrative and managing both internal and external messaging. Her experience in media strategy, stakeholder engagement, and live broadcasting is expected to enhance the bank’s visibility and public relations efforts.

???? What This Move Represents

Cross‑sector synergy: Knight‑Tay’s media background aligns well with UMB’s growing focus on strategic communications and stakeholder interaction.
Empowering female leadership: Her appointment reinforces Ghana’s broader trend of increasing female representation in senior corporate roles.
Strategic communications advancement: With digital transformation driving business communication, UMB gains a media-savvy leader equipped to strengthen its brand across channels.